Award-winning toys that is stylish, inspiring and backed by the best childhood development research.

Our musical toys help introduce children to cause and effect and encourage the development of fine motor skills. All while your little rock star discovers the wonderful world of music.

By focusing on what makes us unique as individuals, Baby Einstein helps children to develop their curiosity, passion, and intelligence. Just like Hape, it's all about loving play, and learning as a result.

Traditional wooden toys offer durability and longevity. The addition of modern technology allows them to play realistic sounds just by gentle tapping, so you get the best of both worlds.